Orlando Topsoil values and respects the privacy of its customers and visitors. While operating our business and interacting with you, we collect, use, and share personal information. We do so to process and fulfill your orders, to improve our in-store and digital offerings, to create consistent in-store and digital experiences for you, to protect the rights and information of our customers and our company, and for the other purposes disclosed in this Privacy and Security Statement.

This Privacy Policy provides you with information about how we collect, use, and share personal information, and describes choices and rights available regarding your personal information.

This Privacy Policy describes the privacy practices of Orlando Topsoil regarding the information we collect in association with your interactions with us, including, but not limited to:

• Use of our websites, including mobile websites
• Visits to our stores or attendance at our events
• Use of our applications for mobile phones, tablets, or other smart devices
• Phone and email communications with us
• Social media interactions on our websites and other third-party websites like Facebook, YouTube, Pinterest, Google+, Instagram, and Twitter
• Viewing our online advertisements or emails
• Interactions with our authorized service providers
• Interactions with our authorized service providers

It also applies to personal information that we receive from business partners and other third parties.

If you are applying for a job with us, please see the end of this Privacy Policy regarding our practices with respect to the information we collect in association with your application. The remainder of this Privacy Policy does not apply to applicant information.

This Privacy Policyapplies to the practices of Orlando Topsoil in the United States. This policy does not apply to third-party websites accessible through our websites. Other companies may provide different privacy and security statements or policies for their business operations that may differ from this Privacy Policy. You can find the applicable description of privacy practices by clicking on the links available on the web sites operated by the other affiliate companies, or by looking in the menus of their mobile applications.

What Do We Collect?

We collect personal information when you visit our stores, when you contact us, when you interact with or use our digital offerings, and from business partners and other third parties.

Identifiers

What Information Does This Include?

• Name, email address, phone number, username, physical address, device identifier, IP address, government-issued identification number, date of birth/age, license plate number, and social media handle.

Where Do We Collect It From?

• Directly from you or the devices you use to access digital services, such as websites, mobile applications, and applications for connected devices.
• Other customers that may provide us with your information to recommend a product or service, ship products to you, or list you as a recipient of products or services.
• Companies that provide services on our behalf.
• Security and fraud prevention services that help us confirm that transactions are valid and otherwise help us protect our assets and you.
• Marketing companies that help us learn about our customers and the devices they use to access digital content.
• Companies that supplement our customer records with additional information.
• Shipping providers that update address information.
• Social media platforms.
• Advertising companies and content publishers that present you with our ads.
• Payment and transaction processors.
• Communications and mailing vendors.
• The signals emitted by your mobile devices when you travel through our stores.

Why Do We Collect It?

• Fulfilling orders and processing returns.
• Customer care.
• Administering contests and promotions.
• Registering you for a website or program.
• Communicating with you.
• Improving our products and services, including improving store layouts and digital content.
• Learning about customer trends and interests.
• Personalizing digital content.
• Delivering marketing communications and advertising.
• Identifying the devices you use to access digital content.
• Fraud prevention, security, and asset protection.

Who Do We Share It With?

• Service providers that process information on our behalf, such as shipping vendors, providers of digital analytics services, and fraud prevention.
• Joint marketing partners.
• Financial services companies, such as for processing payments
• Any successor to all or part of our business.
• Advisors and consultants.
• Advertising partners.
• Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with law, support investigations, and protect the rights and property of you, us, and others.
• Our affiliates and subsidiaries.

Internet Activity

What Information Does This Include?

• Browsing history, search history, information about your interaction with our websites, applications, electronic communications, or advertisements.

Where Do We Collect It From?

• Directly from you or the devices you use to access digital services, such as websites, mobile applications, and applications for connected devices.
• Marketing companies that help us learn about our customers and the devices they use to access digital content.
• Companies that supplement our customer records with additional information.
• Social media platforms.
• Advertising companies and content publishers that present you with our ads.

Why Do We Collect It?

• Fulfilling orders and processing returns.
• Customer care.
• Communicating with you.
• Administering contests and promotions.
• Improving our products and services, including improving store layouts and digital content.
• Learning about customer trends and interests.
• Personalizing digital content.
• Delivering marketing communications and advertising.
• Identifying the devices you use to access digital content.

Who Do We Share It With?

• Fraud prevention, security, and asset protection.
• Service providers that process information on our behalf, such as providers of digital analytics services and fraud prevention services.
• Joint marketing partners.
• Advertising partners.
• Any successor to all or part of our business.
• Advisors and consultants.
• Our affiliates and subsidiaries.
• Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with law, support investigations, and protect the rights and property of you, us, and others.

Commercial Information

What Information Does This Include?

Products or services purchased, purchasing history, products, or services you like, reviews you submit, or where you shop.

Where Do We Collect It From?

• Directly from you or the devices you use to access digital services, such as websites, mobile applications, and applications for connected devices
• Other customers that may provide us with your information to recommend a product or service, ship products to you, or list you as a recipient of products or services.
• Companies that provide services on our behalf (e.g., installers).
• Security and fraud prevention services that help us confirm that transactions are valid and otherwise help us protect our assets and you.
• Marketing companies that help us learn about our customers and the devices they use to access digital content.
• Companies that supplement our customer records with additional information.
• Social media platforms.
• Advertising companies and content publishers that present you with our ads.

Why Do We Collect It?

• Fulfilling orders and processing returns.
• Customer care.
• Administering contests and promotions.
• Registering you for a website or program.
• Communicating with you.
• Improving our products and services, including improving store layouts and digital content.
• Learning about customer trends and interests.
• Personalizing digital content.
• Delivering marketing communications and advertising.
• Identifying the devices you use to access digital content.
• Fraud prevention, security, and asset protection.

Who Do We Share It With?

• Service providers that process information on our behalf, such as shipping vendors, providers of digital analytics services, and fraud prevention services.
• Manufacturers of products and providers of extended warranty services.
• Financial services companies, such as for processing payments, and for managing Orlando Topsoil accounts.
• Joint marketing partners.
• Any successor to all or part of our business.
• Advisors and consultants.
• Advertising partners.
• Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with law, support investigations, and protect the rights and property of you, us, and others.
• Our affiliates and subsidiaries.

Payment Information

What Information Does This Include?

• Credit or debit card, check, financial information such as account information

Where Do We Collect It From?

• Directly from you.
• From financial institutions, payment processors, and other providers of financial products and services that we work with to provide you with financial services and offers.
• Companies that provide services on our behalf.

Why Do We Collect It?

• Fulfilling orders and processing returns.
• Customer care.
• Communicating with you regarding payment status.
• Collecting payments on behalf of our financial service providers.
• Fraud prevention, security, and asset protection.
• Who Do We Share It With?
• Service providers that process information on our behalf, such as data storage providers.
• Financial services companies, such as for processing payments, and for managing Orlando Topsoil accounts.
• Any successor to all or part of our business.
• Advisors and consultants.
• Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with law, support investigations, and protect the rights and property of you, us, and others.
• Our affiliates and subsidiaries.

Demographic Information

What Information Does This Include?

• Age and gender.

Where Do We Collect It From?

• Directly from you.
• Companies that provide services on our behalf (e.g., installers).
• Marketing companies that help us learn about our customers and the devices they use to access digital content.
• Companies that supplement our customer records with additional information.
• Social media platforms.
• Advertising companies and content publishers that present you with our ads.
• Other customers that may provide us with your information to recommend a product or service, ship products to you, or list you as a recipient of products or services.

Why Do We Collect It?

• Improving our products and services, including improving store layouts and digital content.
• Communicating with you.
• Customer care.
• Administering contests and promotions.
• Learning about customer trends and interests.
• Personalizing digital content.
• Delivering marketing communications and advertising.
• Fraud prevention, security, and asset protection.
• Who Do We Share It With?
• Service providers that process information on our behalf, such as shipping vendors, providers of digital analytics services, and fraud prevention services.
• Joint marketing partners.
• Advisors and consultants.
• Advertising partners.
• Any successor to all or part of our business.
• Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with law, support investigations, and protect the rights and property of you, us, and others.
• Our affiliates and subsidiaries.
• Location Information
• What Information Does This Include?
• Location based on IP address or mobile device location information. (Please see the Our Tracking Tools section for additional information.)
• Where Do We Collect It From?
• Directly from you or the devices you use to access digital services, such as websites, mobile applications, and applications for connected devices.
• Security and fraud prevention services that help us confirm that transactions are valid and otherwise help us protect our assets and you.
• Marketing companies that help us learn about our customers and the devices they use to access digital content.
• Companies that supplement our customer records with additional information.
• Advertising companies and content publishers that present you with our ads.
• The signals emitted by your mobile devices when you travel through our stores.

Why Do We Collect It?

• Communicating with you.
• Customer care.
• Improving our products and services, including improving store layouts and digital content.
• Administering contests and promotions.
• Learning about customer trends and interests.
• Personalizing digital content.
• Delivering marketing communications and advertising.
• Identifying the devices you use to access digital content.
• Fraud prevention, security, and asset protection.
• Who Do We Share It With?
• Service providers that process information on our behalf, such as providers of digital analytics services, and fraud prevention services.
• Advisors and consultants.
• Advertising partners.
• Joint marketing partners.
• Any successor to all or part of our business.
• Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with law, support investigations, and protect the rights and property of you, us, and others.
• Our affiliates and subsidiaries.

Employment Information

What Information Does This Include?

• Profession, trade, or line of business.

Where Do We Collect It From?

• Directly from you.
• Other customers that may provide us with your information to recommend a product or service, ship products to you, or reference you in association with products or services, including financial services.
• Companies that supplement our customer records with additional information.

Why Do We Collect It?

• Fulfilling orders and processing returns.
• Registering you for a website or program.
• Communicating with you.
• Learning about customer trends and interests.
• Personalizing digital content.
• Fraud prevention, security, and asset protection.

Who Do We Share It With?

• Service providers that process information on our behalf, such as data storage providers and background check providers.
• Any successor to all or part of our business.
• Advisors and consultants.
• Law enforcement and other entities as we deem reasonably necessary to comply with law.
• Our affiliates and subsidiaries.

Inferences

What Information Does This Include?

• Preferences, interests, and other characteristics.

Where Do We Collect It From?

• Directly from you.
• Companies that provide services on our behalf
• Marketing companies that help us learn about our customers.
• Companies that supplement our customer records with additional information.
• Social media platforms.
• Advertising companies and content publishers that present you with our ads.
• By analyzing the information, we collect about you and other customers.

Why Do We Collect It?

• Communicating with you.
• Customer care.
• Improving our products and services.
• Learning about customer trends and interests.
• Administering contests and promotions.
• Personalizing digital content.
• Delivering marketing communications and advertising.
• Identifying the devices you use to access digital content.
• Fraud prevention, security, and asset protection.

Who Do We Share It With?

• Service providers that process information on our behalf, such as shipping vendors, providers of digital analytics services, and fraud prevention services.
• Joint marketing partners.
• Any successor to all or part of our business.
• Advisors and consultants.
• Advertising partners.
• Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with law, support investigations, and protect the rights and property of you, us, and others.
• Our affiliates and subsidiaries.

How Do We Collect Information?

We collect information directly from you.

For example, we collect information when you:

• Register for an account or complete a survey
• Make an online or in-person purchase
• Use an online forum, submit a question, or provide us with comments or reviews, or contact us by phone
• Upload or share a photo, submit a request, submit information, or post other digital content through one of our websites, applications or via social media interactions on third-party websites like Facebook, Instagram, Pinterest or Twitter
• Register for one of our programs or offers
• Participate in a sweepstakes, contest, promotion, program, clinic, or workshop
• Request a quoteor other information
• Request we send you an electronic copy of your in-store receipt
• Apply or inquire about employment
• Submit information via our websites, mobile websites, or applications

We collect information from you passively. We use tools like browser cookies, flash cookies, pixel tags, and web beacons to collect information when you use our websites and applications or interact with our emails.

We collect information from Affiliates of Orlando Topsoil.

In the course of serving you and operating our business, we collect information from a variety of third parties. For example, we collect information from:

• Shipping companies
• Installers and deliverers
• Service Providers
• Your friends and contacts
• Marketing companies that help us learn about consumer interests and trends
• Companies that supplement our customer records with additional information
• Online advertising and analytics providers
• Social media platforms
• Mailing vendors
• Public records resources
• Suppliers of property information
• Companies that help us process payments
• Service providers that operate on our behalf and collect information
• Financial institutions and other companies that help provide or support financial products and offers
• Security and fraud prevention providers
• Manufacturers and other businesses with which we conduct joint offers or programs

How Do We Use Information?

Here are some examples of how we use the information we collect:

• To respond to you and provide you with goods and services you request.
• Fulfilling orders, ensuring proper delivery, or providing services (such as delivering an electronic copy of your receipt)
• Administering your participation in a contest, sweepstakes, or other promotion or sending you prizes you might have won
• Registering you for a particular website, loyalty program, or extended warranty service, or providing you with information regarding such programs or services
• Processing a return (to learn more about our Returns Policy, click here)
• Responding to a product or service review

To improve our business, products, and services.

• Improving our websites, mobile applications, and applications for other connected devices
• Identifying ways to make our products and services better
• Improving store layouts
• Developing new ways to purchase and browse our products and services
• Personalizing the content on our digital services (e.g., websites, mobile applications, and connected device applications) so you have a consistent experience

To identify and assess website and device application trends and customer interests.

• Recommending products and services that may interest you.
• Identifying the devices you use to interact with us so that we can provide you with a consistent experience.
• Identifying your interests based on your interactions with us and information we have received from third parties or publicly available sources.
• Updating our product inventories to meet projected demand.

For our marketing.

• Sending you communications about special Orlando Topsoil promotions or offers via regular mail, email, phone, or other electronic channels, including ads on social media platforms
• Sending you newsletters and other information you have requested
• Informing you of new in-store or digital products and service offerings
• Passing along information about offers from our Affiliates and other companies we think you might find interesting

To communicate with you about your account or our relationship.

• Notifying you about changes to this Privacy and Security Statement, the Terms of Use of our websites or device applications, or changes to any of our programs in which you might be enrolled
• Updating you regarding shipping, product availability, product recalls, warranty information, or rebates
• Sending you other transactional or relationship communications

For employment purposes.

• Processing and responding to your application for or inquiry regarding employment with us.

For social media engagement.

• When you engage with our content on or through social networking websites, plug-ins and applications, you may allow us to have access to certain social media account information (e.g., name, username, email address, gender) as determined by the settings of the social media platforms to deliver the content or as part of the operation of the website, plug-in or application.
• Such social media platforms may collect information about your use of our services and may notify other users of the platform about your activities on our websites and device applications.
• These social media platforms may also use cookies or other technologies to provide services or track your online activities over time and across multiple websites and device applications. Your interactions with social media features are governed by the respective privacy policies of the social media platforms.

For other uses we may disclose to you.

• We may also use information for purposes disclosed to you at the point of collection, as authorized by you, or as otherwise permitted or required by law.

Information Sharing

We may share your information for our business purposes and as legally required or permitted by law. Please see below for examples of circumstances in which we share information.

• With third parties who perform services on our behalf.
• Companies that help us process payments
• Service providers, such as our delivery service providers who ship and deliver your orders
• Providers of security and payment services
• Shipping and mailing vendors
• Providers of digital analytics services
• Third parties that help us communicate with you
• Marketing and advertising companies that help us learn about our customers or deliver advertisements
• We might also share information with the vendors and manufacturers of our products and services to respond to your reviews and questions

In association with financial products.

• We work with third parties to conduct payment processing
• These third parties also have their own privacy statements that set out the way they will collect, use and disclose personal information
• We encourage you to review each third-party’s privacy statement

With any successor to all or part of our business.

• For example, if all or part of our business is sold or otherwise acquired, we may sell or disclose our customer lists and other personal information we collect in preparation for or as part of that transaction

If we think we have to in order to comply with the law.

• For example, we will disclose information to respond to a court order or subpoena. We may also disclose information if a government agency or investigatory body requests it.

With our business partners.

• For example, we might share information with one of our Affiliates or a business partner who is running a joint promotion with us or who provides a product or service in partnership with us
• And we may share information with joint marketing partners

For security and fraud prevention.

• We will disclose information to detect, prevent, and investigate fraud or unlawful activities
• We may also disclose information to collect debts

At your direction.

• For example, if you ask us to provide your information to a third-party to facilitate the delivery of services

Below, please find information about our disclosures of personal information for our business purposes:

• Identifiers, Commercial Information, and Property Information
• Disclosed to: Service providers; Product Manufacturers and Extended Warranty Providers; Joint Marketing Partners; Financial Service Companies; Advisors and Consultants; Law Enforcement, Public and Government Authorities, and Others; Affiliates and Subsidiaries; Advertising Partners and Marketing Companies; and Successors to All or Part of Our Business.
• Internet Activity, Demographic Information, Location Information, Employment Information, and Inferences:
• Disclosed to: Service providers; Joint Marketing Partners; Advisors and Consultants; Law Enforcement, Public and Government Authorities, and Others; Affiliates and Subsidiaries; Advertising Partners and Marketing Companies; and Successors to All or Part of Our Business.

Payment Information

• Disclosed to: Service Providers; Financial Service Companies; Advisors and Consultants; Law Enforcement, Public and Government Authorities, and Others; Affiliates and Subsidiaries; and Successors to All or Part of Our Business.

Orlando Topsoil is committed to providing our customers with valuable, personalized experiences. While doing business with you, we use the information we collect to make inferences about your preferences and interests. We use those insights to identify whether you or others may be interested in certain products or services offered by us or third parties. Along with using those insights to engage with you, we may share information that does not directly identify you (such as your device identifier, IP address, or other information associated with your online browsing activities) with select third parties for their and our advertising and marketing efforts. These third parties may use the information we provide to deliver tailored advertising to you on our and third-party digital properties. We may be compensated for this information. Below please find information about these disclosures:

• Identifiers (such as device identifiers, IP addresses, and hashed email addresses that do not directly identify you), Internet Activity, Commercial Information, Demographic Information, Location Information, and Inferences:
• Disclosed to: Advertising Partners and Joint Marketing Partners.